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How to Make your Business Red Carpet Worthy!


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It’s that time again, when Hollywood roles out the Red Carpet and everyone who is anyone gets to step upon it; the best of the best, the crowd pleasers and the new comers that are the latest buzz.

The throngs of supporters have, in their own way, caste their votes in hopes their favourites will win top honours. Whether the votes were counted as original box-office sales or academy recognition, the process gives a nod to those that have surpassed expectations.

In many ways, there are parallels between running a successful business and the Academy Awards, aka The Oscars.

Entrepreneurs dream about having a “blockbuster business”, but few succeed to the podium for achieving award status.

Here are 5 Ways to Keep Your Business Red Carpet Worthy

1) Have a compelling storyline: How often have you been stirred by a riveting trailer for an upcoming flick? In 3 minutes your attention is piqued and you are intrigued to see more. This is a similar experience for a new client being introduced to your business. What does your business offer that will capture the interest of the busy consumer? These questions must be asked the moment your business idea is conceived- why should your business exist? What do you offer that is new and different? Why would a new customer come to you rather than go to a known business around the corner? How can you capture their attention?

  • Understand what your client wants and needs
  • Know how your business answers that need
  • Be relevant

2) Select your caste (team) wisely: Every stage of your business needs to be podium worthy. Movie talent goes beyond the named stars that grace the screens, there are many behind the scenes experts that come together collectively to make a movie experience exceptional. This is true for business as well. The wrong team member at a critical place in the organization could lead to disastrous results.

  • Hire your team based on their experiences to support your goal
  • Expect all departments to be worthy of recognition- it isn’t just about top sales, it’s also about customer service, the overall experience, innovation and social responsibility, to name a few.

3) Manage your costs– no box office bomb. We have all heard the old adage, “you have to spend money to make money”, but Benjamin Franklin’s words of wisdom balances this thought…             Beware of little expenses; a small leak will sink a big boat.”

  • Develop a plan that includes an operating budget
  • Monitor your progress and make adjustments early to avoid major losses.

4) Deliver more than you promise: Movies that capture our hearts and imagination also speak to us in a manner that goes beyond a quick promise. If the best part of the movie is the 3 minute trailer it doesn’t take long for clients to not only leave disgruntled, but to warn their friends to avoid at all costs. This is true of business.

  • Ensure you have the ability to deal with the demand when you promise a product or service.
  • Go beyond the expected standard and leave them wanting more

5) Remember your acceptance speech is really about thanking all the people that got you to where you are. Regardless of whether you get a chance at a podium experience, you always have the chance to thank those that got you to where you are today.

  • Appreciate your team
  • Appreciate your clients
  • Appreciate your family and friends


Strive to be a blockbuster business.

Always leave them wanting to come back for more!


Leanne Brownoff is a Business Coach, developing relevant strategies to assist good businesses to become great. She can be reached at, follow her on LinkedIn, Twitter @LeanneBrownoff and at

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