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Category Archive for: ‘Marketing’

Why Noncompetes are Killing Your Business!

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  I love a good mystery. I have an insatiably curious nature. When I am faced with a puzzling problem I tend to look at it from all angels. Before I attempt to solve the problem, I question why the problem exists at all. My latest business conundrum is: the case of the noncompete clause. Oh I know, at first …

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The Con Game is Alive and Well!

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You’re part of a Con Game, so what are you going to do about it? “Just trust me…” where have I heard those words before? Oh wait…I said that! Don’t look now, but you are part of a con game! Trust seems to be an oxymoron in the business world; It’s the handshake on a deal that accompanies a binder …

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What to Do When Facing a Three-Way

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Do you really know whom you’re getting into bed with? Why does talking about three-ways, make people uncomfortable? It seems that everyone is so self-conscious about what others might think. If they voice their opinion, they’ll feel the wrath of judgment. Well, not me. I have investigated the topic, and on October 19th, I am definitely voting for… Wait a …

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Can you communicate too much?

Can you communicate too much?

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That is a good question! A practical question! A question I was sure I had the answer to. However it seemed I had the “other” answer. The host of the event had posed the question to a panel representing the Business Community. These remarkable individuals had been sharing their experiences- their trials and tribulations, as it were, that helped to …

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Business Strategy of the Month: Referral Marketing is Not about Who You Know…

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It’s not who you know, that will land you a solid referral business, it’s who knows you – and what they think of you, that will make the difference. Dropping a name at a business function will not get you to where you want to be- unless the person you are referencing knows you. The old “who I know” philosophy …

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Is your Business Heading into a Summer Slow-Down, or a Seasonal Peak?

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 Summer has a very interesting effect on business, regardless of what the business is. If you ask people at the end of June “How are things going?” you either get,“Just trying to squeeze in the last deals before the summer slow-down…” or “This is our busiest season…’ Business tends to experience peaks and valleys. Summer is a popular vacation time, …

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What does Summer Solstice have to do with Business Success?

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What does the Summer Solstice have to do with business success? Seems like an irrelevant comparison at first glance. But it is actually an excellent metaphor for business success – and failure. Today is June 21, 2013- commonly referred to at the Summer Solstice in the Northern Hemisphere, (although debate can be had over the exact date- the 20th vs. …

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Are you Ready to Face the Dragons?

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It’s time to face the Dragons What’s on your “To Do” list this year? More specifically, what’s on your “To Do” list on Saturday, February 16th from 10-5:00 pm? Spring is a great time to clean out the cobwebs, purge the useless and clear a path …and no I am not talking about your attic or garage. I am directing …

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